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Why'ja call them "treatment effects"?

I'm frequently asked "Hey, Mr. Marketing Guy, why are you being so cutesy and calling uncontrolled bowel movements 'Treatment Effects.' Can't you just be real and call them side effects?"

Well, we could, but calling them side effects is actually misleading.

Side effects vs. treatment effects

Side effects are generally unrelated to what a drug is trying to fix and often are harmful. 

For example, I take a calcium channel blocker to lower my blood pressure.  It also makes me dizzy.  But I don't take the channel blocker to get dizzy. If I wanted to get dizzy, I could chase around my 4 kids and 2 dogs. 

I take my calcium channel blocker to reduce my blood pressure and to get out of any hard work that requires me to operate heavy machinery (which my drug's label suggests I avoid).

How alli works

When you take alli, the blocked fat goes out the only exit available.  If you eat too much fat, the fat excretion is ugly.  That's how the drug works!  The exiting fat isn't a side effect, it's the actual treatment of the drug. Hence, "treatment effects." By the way, they are not harmful in any way.  You are not losing electrolytes, just fat.  You didn't need the fat anyway.

And while you are on alli, you can operate heavy machinery.  Just thought you'd like to know.

Comments:

Joe, are you currently taking alli?  If so, how long have you taken it and how is it working?

If not, I think that would be a good thing to share on your blog (your experience using the weight loss drug).  Maybe do a day by day transcript that also includes your diet and exercise.

With the phen phen scare, you'll excuse me if I'm not an initial believer of the hype produced by the drug manufacturer.

I was the first to criticise Alli's use of "treatment effects" vs. "side effects" in my blog.

Since Alli is the same chemical entity as prescription drug Xenical -- which is required to list side effects by the FDA -- we can see that what are called "treatment effects" by Alli marketers are simply called "side effects" in the Xenical label, which I quote here:

"Side Effects

Because XENICAL works by blocking the absorption of dietary fat, it is likely that you will experience some changes in bowel habits. These bowel changes are a natural effect of blocking the fat from being absorbed. They generally occur during the first weeks of treatment; however, for some people they may continue for 6 months or longer while on XENICAL. These changes may include gas with oily discharge, an increased number of bowel movements, an urgent need to have them, and an inability to control them, particularly after meals containing higher amounts of fat than are recommended.'

You can find this information in the Xenical safety information page: www.xenical.com/safety_home.asp

Let's call a spade a spade, shall we?

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  • alliConnect is GlaxoSmithKline's official corporate blog for alli, the only FDA-approved, OTC weight loss product. It's a place for you to have a conversation with us about weight loss issues. Because we work for a drug company we do have to abide by a few rules. Legal stuff...

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