Losing weight tops almost everyone's New Year's resolution list. And this year, for the first time, an FDA-approved weight loss product is available to help.
The alli team thought very carefully about how to structure a theme for this time of year while being consistent with the alli approach. To help guide our thinking, we commissioned a survey that asked 2,000 people their opinions about weight loss options and their past New Year's resolutions.
We found that three quarters (73 percent) of adults who plan to make a serious attempt to lose weight in 2008 agreed that receiving outside help from a dietitian, pharmacist or other healthcare professional would help them achieve their weight-loss goals. However, only a fraction (17 percent) of these adults said they would actually seek this level of support.
This was the foundation for our idea: a free, four-day program to give people the opportunity to engage with health care professionals who can help with weight loss.
Mark your calendar for Jan. 4 - 7, 2008 between 10 AM and 6 PM Eastern daily
You may hear about Make This Year Different in our TV ads. Visit the site to find out more on how you can engage with a healthcare professional, even if you are not taking alli.
Here's what you can do as part of the event:
Hope you'll tune in if you are overweight. This can be your opportunity to make this year different and to seek expert advice from a registered dietitian or pharmacist.
Note: you do have to register for the chat sessions but it only takes a minute.