You might know me as the author of
The Corporate Blogging Book. I'm delighted to be working with GlaxoSmithKline and the alli team on this blog.
As far as we know, it's a first for Big Pharma - a blog that accompanies a highly-publicized (and somewhat controversial) product launch.
You won't hear from me much. I'll be behind the scenes doing a bit of editing and otherwise guiding the contributors as they make their first foray into the blogosphere.
We'll try and be smart. Hope you'll be kind and give everyone a bit of time to find their voice.