I often take on an editing role, working with copy that's been created by any number of professional writers.

But being in the "typing seat" and creating copy from scratch is quite a different role. Hey - I knew it would be difficult and it really is.

I respect the creative talents I work with, even more so now. Alli is a truly new product and we have to think long and hard about how we want to talk about it to consumers.

I am working with quite a large team, and they are totally keeping me busy.